Review guides

How to get more Google reviews for a small business: when to ask, how to ask, what to send, and the mistakes that get businesses fined.

How to ask customers for a review by text, email or in person, with copy-and-paste templates you can send today.

The best time to ask a customer for a review: the timing that gets the highest response, by business type, plus quiet hours and follow-ups.

How to get your first Google reviews when you are starting out: setting up the listing, who to ask first, and getting to 10 reviews.

How many Google reviews a small business needs to be trusted and to rank, why recency matters more than the total, and a realistic target.

How to find your Google review link so customers land straight on the review box, plus how to get your Place ID and make a short link.

How plumbers, electricians, builders and other tradies can get more Google reviews without it eating into the workday.

How to respond to a negative Google review: a calm structure that works, example replies, and when to try to get a review removed instead.

How to reply to a positive Google review so it helps your ranking and your reputation, with examples and what to avoid.

How to report and remove a fake Google review: what Google will and will not take down, the exact steps, and what to do while you wait.

Why a Google review is not showing: the common reasons a review disappears or never appears, and what a business or a customer can do about it.

Is review gating illegal? What the law says in New Zealand and Australia, the fines businesses have paid, and how to collect reviews the right way.

Can you offer a discount or prize draw for a Google review? What Google's policy and NZ and Australian law say, and what you can do instead.

Where a small business should focus its reviews: Google vs Facebook vs Trustpilot vs industry sites, and why one platform usually wins.