Review guides
Straight answers on getting more Google reviews, replying to the ones you get, and doing it without breaking the rules. Written for businesses in New Zealand.
Getting reviews
- How to get more Google reviews for your business
How to get more Google reviews for a small business: when to ask, how to ask, what to send, and the mistakes that get businesses fined.
- How AI search chooses local businesses, and what it means for your Google reviews
More people now ask AI for local recommendations. Here is what Google and the research say about how businesses get chosen, and what to do.
- How to ask customers for reviews (with templates)
How to ask customers for a review by text, email or in person, with copy-and-paste templates you can send today.
- The best time to ask for a review
The best time to ask a customer for a review: the timing that gets the highest response, by business type, plus quiet hours and follow-ups.
- How to get your first Google reviews for a new business
How to get your first Google reviews when you are starting out: setting up the listing, who to ask first, and getting to 10 reviews.
- How many Google reviews do you need?
How many Google reviews a small business needs to be trusted and to rank, why recency matters more than the total, and a realistic target.
- How to get your Google review link (and shorten it)
How to find your Google review link so customers land straight on the review box, plus how to get your Place ID and make a short link.
- How to get more reviews for a trades business
How plumbers, electricians, builders and other tradies can get more Google reviews without it eating into the workday.
By industry
- How to get more Google reviews as a plumber in NZ
A practical plan for NZ plumbers: when to ask, a copy-and-paste message, and where to put your review link so it gets used.
- How to get more Google reviews as an electrician in NZ
How NZ electricians can turn finished jobs into Google reviews: timing, a ready-to-use message, and where to put your QR code.
- How to get more Google reviews for a mechanic or car workshop in NZ
A guide for NZ mechanics and workshops: when to ask for a Google review, a copy-and-paste message, and how a counter QR code helps.
- How to get more Google reviews for a cafe or restaurant in NZ
How NZ cafes and restaurants can collect more Google reviews: table QR codes, a message template, and the right moment to ask.
- How to get more Google reviews for a hairdresser or barber in NZ
How NZ hair salons and barbers can get more Google reviews: the best moment to ask, a message to copy and a mirror QR code.
- How to get more Google reviews for a cleaning company in NZ
How NZ cleaning businesses can collect more Google reviews, even when customers are not home: timing, a message to copy and where to link.
- How to get more Google reviews for a builder or renovator in NZ
How NZ builders and renovators can collect more Google reviews on big, slow projects: the right milestones, a message to copy and a link plan.
- How to get more Google reviews for a gym or fitness studio in NZ
How NZ gyms, PTs and fitness studios can get more Google reviews: member milestones, a message to copy and where to put your QR code.
Handling reviews
- How to respond to negative Google reviews (with examples)
How to respond to a negative Google review: a calm structure that works, example replies, and when to try to get a review removed instead.
- How to respond to positive reviews
How to reply to a positive Google review so it helps your ranking and your reputation, with examples and what to avoid.
- How to remove a fake or unfair Google review
How to report and remove a fake Google review: what Google will and will not take down, the exact steps, and what to do while you wait.
- Why is my Google review not showing up?
Why a Google review is not showing: the common reasons a review disappears or never appears, and what a business or a customer can do about it.
The rules
- Is review gating illegal in New Zealand and Australia?
Is review gating illegal? What the law says in New Zealand and Australia, the fines businesses have paid, and how to collect reviews the right way.
- Can you offer incentives for Google reviews?
Can you offer a discount or prize draw for a Google review? What Google's policy and NZ and Australian law say, and what you can do instead.
Choosing a tool
- Where should you collect reviews? Google vs Facebook vs Trustpilot
Where a small business should focus its reviews: Google vs Facebook vs Trustpilot vs industry sites, and why one platform usually wins.
- How to choose Google review software for a NZ small business
What to look for in review software as a New Zealand small business: price, how requests go out, the rules, and questions to ask before you sign up.
- Goodshout vs NiceJob: which review tool suits a small business?
An honest comparison of Goodshout and NiceJob for small businesses: price, how review requests go out, features, and who each is best for.
- Goodshout vs Birdeye: which review tool suits a small business?
An honest comparison of Goodshout and Birdeye: who each is built for, how pricing works, and which suits a small New Zealand business.
- Goodshout vs Podium: which review tool suits a small business?
An honest comparison of Goodshout and Podium: price, how review requests go out, and which suits a small New Zealand business.
Goodshout does the asking for you, on every job.
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Start free27 guides. General information only, not legal advice.